A Seat in Front of the Camera: The Power of Video in Tech

Posted by Breya Rodgers on Jan 24, 2017 7:58:26 AM

Videos are everywhere you look and emerging technologies have made it possible for you to have an audience available at the push of the ‘live’ button.  Technology companies should be at the forefront of video marketing. Why? Because the population has always been hungry for what’s up-and-coming in tech and videos can serve as a quick and easy to debut the next big thing. There are a number of brands and even people that realize the power of video and have made their brand a household name. 

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Topics: Industries & Use Cases, Data Lake 360

How Big Data is Powering Next Generation Loyalty Programs and Increasing Customer Satisfaction

Posted by Annie Bishop on Jan 5, 2017 1:19:53 PM

Traditionally loyalty programs retain customers by offering rewards and discounts on future purchases. As we’ve transitioned to a world where we have both brick and mortar and ecommerce retail environments and have seen advancements in retail technologies, companies are now able to capture more data about their customers than ever before.

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Topics: Big Data Ecosystem, Bedrock, Data Lake 360, Data Management

Self-Service Data Presentation: Data Quality, Lineage and Cataloging

Posted by Adam Diaz on Oct 21, 2016 11:26:14 AM

When an organization has mastered the use of automated data ingest and the appropriate application of metadata, there are a number of additional concerns to be addressed with using data at scale. These include data quality, data lineage, and a searchable data catalog. All of these are factors in presenting an effective and useful data catalog. The data catalog is the foundation of the self-service capability for a business-facing data presentation and transformation layer.

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Topics: Big Data Ecosystem, Data Lake 360

Taking a 360-Degree Approach to Managing and Governing a Data Lake

Posted by Kelly Schupp, VP, Data-Driven Marketing on Jul 27, 2016 1:31:01 PM

As the volume and variety of data continues to grow exponentially, it's imperative that organizations are able manage and govern their data in a way that's scalable and cost-effective. Many early adopters used data lakes as a relatively inexpensive storage solution and dumped data into them without much of a plan. Now these enterprises realize that in order to derive true business value from the data lake, they need to employ proactive data management best practices.  

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Topics: Big Data Ecosystem, Data Lake 360

Modernizing Your Big Data Architecture: Key Considerations

Posted by Kelly Schupp, VP, Data-Driven Marketing on Jul 20, 2016 11:16:46 AM

Here’s a look into the future of the enterprise data ecosystem: the modern data architecture will have a managed data lake at its core. It will be fed by various structured data sources, real-time data streams, such as from the Internet of Things, and unstructured data like emails, videos, photos, audio files, presentations and more.

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Topics: Big Data Ecosystem, Data Lake 360