Managed Data Lakes Enable the Promise of the New Health

Posted by John Poonnen on Feb 22, 2017 10:24:55 AM

Physicians and care teams must now focus on the optimal delivery of care, through broad, proactive population health management initiatives and effective personalized medicine. This transformation requires an real-time, integrated, holistic view of data from many diverse sources to provide a comprehensive 360 degree view of the patient along with the context of the population being treated.  Creating-managing-exposing information captured in managed data lakes can help healthcare organizations understand their patients and their subpopulations, thus making personalized, proactive evidence based medicine a reality.

Read More

Topics: Industries & Use Cases, Bedrock, Data Lake, Data Governance

A Seat in Front of the Camera: The Power of Video in Tech

Posted by Breya Rodgers on Jan 24, 2017 7:58:26 AM

Videos are everywhere you look and emerging technologies have made it possible for you to have an audience available at the push of the ‘live’ button.  Technology companies should be at the forefront of video marketing. Why? Because the population has always been hungry for what’s up-and-coming in tech and videos can serve as a quick and easy to debut the next big thing. There are a number of brands and even people that realize the power of video and have made their brand a household name. 

Read More

Topics: Industries & Use Cases, Data Lake 360

For Digital Transformation, Marketing Must Go Deeper in Big Data

Posted by Susan Peich, Digital Marketing Manager on Jan 4, 2017 12:36:39 PM

For the past few years there has been an urgency for organizations to transform into digitally-driven businesses. Because more than 80% of customer interactions happen through the web or a mobile app, marketing organizations have been center stage in most of these early digital transformation projects. Enter massive initiatives to revamp user experience design, website speed and performance, mobile app development, and so on. To support these initiatives, a myriad of platforms and tools were also introduced to the market to manage the automation and analytics of it all.

Read More

Topics: Industries & Use Cases, Big Data Ecosystem

Foundational Data Management Platforms for the Health & Life Sciences Blog Series #6

Posted by John Poonnen on Apr 7, 2016 9:27:51 AM

Foundational differentiators in the health data ecosystem for pharma/CRO

Leading pharmaceutical companies and Clinical Research Organizations (CROs) are already leveraging the nascent concepts of managed data lakes to accelerate patient recruitment and reduce costs by implementing risk based monitoring approaches. In order for drug companies and associated partner clinical research organizations to prevail in the competitive process of getting FDA approval for a drug, the data management function has to become lean and agile compared to the time honored but inefficient practices of previous decades.

Read More

Topics: Industries & Use Cases

Foundational Data Management Platforms for the Health & Life Sciences Blog Series #5

Posted by John Poonnen on Mar 16, 2016 5:58:19 PM

Harnessing foundational data management platforms to accelerate drug development

The accelerated drug development cycles that are emerging in the Pharmaceutical/Clinical Research and Development arena mandate a reduced-latency, streamlined and harmonized collection of clinical, pharmaceutical, and patient reported data for operational decision making. The Food and Drug Administration (FDA) and its sister agencies in other countries are also increasingly insisting on the use of extensive, comprehensive, well-managed data (as per current FDA and country-specific agency guidelines) to determine: 

  1. Whether the drug is safe and effective in its proposed use(s), and whether the benefits of the drug outweigh the risks.

  2. Whether the drug's proposed labeling (package insert) is appropriate, and what it should contain.

  3. Whether the methods used in manufacturing the drug and the controls used to maintain the drug's quality are adequate to preserve the drug's identity, strength, quality, and purity.

Read More

Topics: Industries & Use Cases

Foundational Data Management Platforms for the Health & Life Sciences Blog Series #4

Posted by John Poonnen on Mar 3, 2016 3:22:39 PM

Data Lakes can ensure that the promise of personalized medicine is here to stay

As early as 2007 the FDA approved evidence-based drug diagnostic combinations that could save the lives of AIDS patients running out of treatment options. This was indeed a harbinger of its future intent, and a hallmark validation of the promise of personalized medicine, enabling desperate patients and their doctors to navigate to the most effective treatment combinations quickly and without excessive trial and error.

Read More

Topics: Industries & Use Cases

Foundational Data Management Platforms for Health and Life Sciences Blog Series #3

Posted by John Poonnen on Feb 22, 2016 3:17:03 PM

Personalized Medicine, Enabled by the Arriving Tsunami of Clinical Data 

The promise of personalized medicine can only be realized by marrying life sciences and biotechnology. In doing so, we can leverage the vast amounts of biological data that clinicians, the patients themselves, and their wearable medical devices can gather and share.  Expanding medical knowledge resources on the Internet provides patients with the opportunity to proactively learn about their own medical conditions and various treatment options. Further, they can collaboratively work with their physicians and care team to benefit from the “new health”.

Read More

Topics: Industries & Use Cases

Foundational Data Management Platforms for the Health & Life Sciences Blog Series #2

Posted by John Poonnen on Feb 16, 2016 11:53:51 AM

 

Accountable Care Organizations for coordinated care and HIE framework

Accountable Care Organizations (ACOs) are groups of doctors, hospitals, and other health care providers, who come together voluntarily to give coordinated high quality care to their patients. The goal of coordinated care is to ensure that patients, especially the chronically ill, get the right care at the right time, while avoiding unnecessary duplication of services and preventing medical errors. When an ACO succeeds in delivering high-quality care and spending health care dollars more wisely, it will share in the savings it achieves for the Medicare program.

Read More

Topics: Industries & Use Cases

The Importance of a Foundational Data Management Platform for Health and Life Sciences Blog Series

Posted by John Poonnen on Feb 8, 2016 2:02:34 PM

An Introduction to Accountable Care Organizations (ACO's) and Health Data Exchange 

Coordinating data across all points of contact – clinical, claims and pharmacy – is critical to providing coordinated healthcare. Outcome-based reimbursement, population health management and personalized medicine all rely on accurate and actionable data intelligence. That’s where big data comes into play. Healthcare organizations need to have a Big Data solution in place that provides actionable intelligence to those who need it, when they need it. During this blog series, I will outline some of the key aspects of the new health ecosystem in the United States and demonstrate how foundational data lake management platforms, such as Bedrock, can assist with progressing these health and life science agendas through actionable, timely and accurate data.

Read More

Topics: Industries & Use Cases